We met while building other businesses together in the corporate world, juggling our work with our athletic goals. Despite all the tech and tools at our fingertips, we kept running into the same wall: nutrition was always the most confusing - and overlooked - part of the performance equation. And we weren’t alone. Conversations with hundreds of active women revealed the same story: a persistent gap in support that spans every life stage, affecting energy, performance, and well-being.
So we created Cadence.
Cadence is the first personalized nutrition platform built specifically for female athletes and active women. We combine biomarker testing, wearable data, and machine learning to create dynamic nutrition plans that evolve with your body. At the core of our platform are curated, science-backed protocols designed specifically for the needs of active women—empowering you to fuel smarter, feel stronger, and perform at your best through every life stage.
We’re building the guidance we needed but couldn’t find.
As lifelong athletes, each of us faced a moment when our lives and routines shifted. And what used to work for fueling our bodies just … didn’t, anymore.
Meet Our Team
Claire Marsh, Co-Founder & CEO
Claire has been an athlete her whole life — playing competitive soccer, field hockey, and constantly training for races. But after turning 30, she noticed a shift: what used to work for her body simply... didn’t. Recovery took longer, injuries piled up, and “eating healthy” didn’t cut it anymore. She needed more tailored support, and couldn’t find it.
Lila Cohn, Co-Founder & COO
Lila’s turning point came after becoming a mom of two. Growing up as a soccer player, she found running as an adult — but postpartum, her world and routines turned upside down. Nutrition became a key missing piece in getting back to strength and high performance. And yet, guidance for active moms was nowhere to be found.